Online Music Pioneer, Peter Gabriel?

It was only a month or so ago that I mentioned Peter Gabriel's backing of new online media discovery service, The Filter. Now, the guy has gone and introduced a new and creative model of producing and distributing music online for unsigned, new musical talent. Dubbed 'Music Club,' Gabriel and co-sponsor, British speaker manufacturer Bowers & Wilkins, will offer up free studio time for artists to record an album, in Peter's own space no less. Music Club will retain the exclusive distribution rights via a subscription MP3 service for a month or two, before returning full rights of the recordings back to the artists themselves. Not too shabby. Not sure if I'd want to pay for said subscription, but from an artist standpoint, this appears to be an unbelievable opportunity. Haven't read any fine print yet, but keep up the good work, Peter.